{"title":"BEST SELLERS OF THE MONTH AW25 MEN","description":"","products":[{"product_id":"e25105-black","title":"OLYMPIC TEE - BLACK","description":"\u003cp\u003e\u003cspan style=\"caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: -webkit-standard; font-size: medium; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; display: inline !important; float: none;\"\u003eThis iconic Hero t-shirt celebrates the city where the brand was born. On the back, a powerful graphic print depicts the Bonne Mère and the Vélodrome, two iconic monuments of the Phocaean city. A design that blends heritage, local pride, and modernity.\u003c\/span\u003e \u003cbr data-start=\"460\" data-end=\"463\" style=\"caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none;\"\u003e \u003cspan style=\"caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: -webkit-standard; font-size: medium; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; display: inline !important; float: none;\"\u003eWith its comfortable fit and bold style, it's the perfect piece to celebrate Marseille with character—wear it in the city, by the sea, or on match night.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cspan style=\"caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: -webkit-standard; font-size: medium; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; display: inline !important; float: none;\"\u003eWe recommend taking your usual size.\u003c\/span\u003e\u003c\/p\u003e","brand":"HERO","offers":[{"title":"S","offer_id":54126690173272,"sku":"E25105-BLACK-S","price":22.5,"currency_code":"EUR","in_stock":false},{"title":"M","offer_id":54126690206040,"sku":"E25105-BLACK-M","price":22.5,"currency_code":"EUR","in_stock":false},{"title":"L","offer_id":54126690238808,"sku":"E25105-BLACK-L","price":22.5,"currency_code":"EUR","in_stock":false},{"title":"XL","offer_id":54126690271576,"sku":"E25105-BLACK-XL","price":22.5,"currency_code":"EUR","in_stock":false},{"title":"XXL","offer_id":54126690304344,"sku":"E25105-BLACK-XXL","price":22.5,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0698\/3732\/4572\/files\/olympic-tee-black-teeshirt-379.jpg?v=1761206679"},{"product_id":"e25493-offwhi","title":"MARSEILLE SWEATSHIRT - OFF WHITE","description":"\u003cp\u003eThe Marseille collection offers a variety of comfortable and stylish off-white sweatshirts. Made with high-quality materials, these sweatshirts offer you an excellent option for casual style while respecting your comfort. Perfect for cool days or for a casual and trendy look.\u003c\/p\u003e","brand":"HERO","offers":[{"title":"XS","offer_id":54126985544024,"sku":"E25493-OFFWHI-XS","price":85.0,"currency_code":"EUR","in_stock":false},{"title":"S","offer_id":54126985576792,"sku":"E25493-OFFWHI-S","price":85.0,"currency_code":"EUR","in_stock":false},{"title":"M","offer_id":54126985609560,"sku":"E25493-OFFWHI-M","price":85.0,"currency_code":"EUR","in_stock":false},{"title":"L","offer_id":54126985642328,"sku":"E25493-OFFWHI-L","price":85.0,"currency_code":"EUR","in_stock":false},{"title":"XL","offer_id":54126985675096,"sku":"E25493-OFFWHI-XL","price":85.0,"currency_code":"EUR","in_stock":true},{"title":"XXL","offer_id":54126985707864,"sku":"E25493-OFFWHI-XXL","price":85.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0698\/3732\/4572\/files\/sweat-marseille-off-white-flee-535.jpg?v=1759227261"},{"product_id":"h25120-offwhi","title":"T-SHIRT DONA - OFF WHITE","description":"\u003cp data-start=\"156\" data-end=\"189\"\u003eAn essential item imbued with symbolism.\u003c\/p\u003e\n\u003cp data-start=\"191\" data-end=\"455\"\u003e The \u003cstrong data-start=\"194\" data-end=\"206\"\u003eDONA TEE\u003c\/strong\u003e features a timeless, straight cut, ideal for everyday wear.  Its 100% cotton fabric ensures comfort, breathability, and shape retention, wash after wash. The off-white shade adds a soft and luminous touch to this statement piece.\u003c\/p\u003e\n\u003cp data-start=\"457\" data-end=\"670\"\u003e On the back, a depiction of the Virgin Mary, surmounted by the inscription \u003cstrong data-start=\"540\" data-end=\"555\"\u003e\"Marseille,\"\u003c\/strong\u003e pays homage to the city and its identity. A visual that is both spiritual and graphic, designed as a signature.\u003c\/p\u003e\n\u003cp data-start=\"802\" data-end=\"868\"\u003e A piece with character, simple in appearance, but full of meaning.\u003c\/p\u003e","brand":"HERO","offers":[{"title":"XS","offer_id":55370499490136,"sku":"H25120-OFFWHI-XS","price":50.0,"currency_code":"EUR","in_stock":true},{"title":"S","offer_id":55370499522904,"sku":"H25120-OFFWHI-S","price":50.0,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":55370499555672,"sku":"H25120-OFFWHI-M","price":50.0,"currency_code":"EUR","in_stock":false},{"title":"L","offer_id":55370499588440,"sku":"H25120-OFFWHI-L","price":50.0,"currency_code":"EUR","in_stock":false},{"title":"XL","offer_id":55370499621208,"sku":"H25120-OFFWHI-XL","price":50.0,"currency_code":"EUR","in_stock":false},{"title":"XXL","offer_id":55370499653976,"sku":"H25120-OFFWHI-XXL","price":50.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0698\/3732\/4572\/files\/t-shirt-dona-off-white-teeshirt-626.jpg?v=1760004984"},{"product_id":"h25304-milita","title":"KYOTO TROUSERS - MILITARY","description":"\u003cp data-start=\"74\" data-end=\"333\"\u003eThe KYOTO MILITARY revisits the classic men's wardrobe staple with a bold, oversized fit. Made from 100% cotton, it is crafted from a high-quality fabric that is soft yet durable, designed to last and evolve over time.\u003c\/p\u003e\n\u003cp data-start=\"335\" data-end=\"668\"\u003e Its loose fit creates a structured silhouette, inspired by utilitarian and urban styles. Mid-rise waist, generous straight leg, clean finishes: every detail is designed to offer comfort, fluidity and character. Versatile, it can be worn with a light shirt or an oversized t-shirt for a bold contrast.\u003c\/p\u003e\n\u003cp data-start=\"670\" data-end=\"753\"\u003e A pair of trousers with a sophisticated look, designed to be worn with confidence through the seasons.\u003c\/p\u003e","brand":"HERO","offers":[{"title":"XS","offer_id":55370687545688,"sku":"H25304-MILITA-XS","price":119.0,"currency_code":"EUR","in_stock":true},{"title":"S","offer_id":55370687578456,"sku":"H25304-MILITA-S","price":119.0,"currency_code":"EUR","in_stock":false},{"title":"M","offer_id":55370687611224,"sku":"H25304-MILITA-M","price":119.0,"currency_code":"EUR","in_stock":false},{"title":"L","offer_id":55370687643992,"sku":"H25304-MILITA-L","price":119.0,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":55370687676760,"sku":"H25304-MILITA-XL","price":119.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0698\/3732\/4572\/files\/pantalon-kyoto-military-pants-408.jpg?v=1761924328"},{"product_id":"h25300-milita","title":"BASIC CHINO TROUSERS - MILITARY","description":"\u003cp data-start=\"176\" data-end=\"592\"\u003eThe essential HERO chino. Our iconic model, a timeless classic, returns this Autumn\/Winter 2026 season in a palette of 6 colors. Straight-leg chino, zip and button closure, welt pockets in the front, buttoned welt pockets in the back, and HERO label on the back. Designed to last, it embodies casual elegance and complements all your outfits, from the office to evenings with friends.\u003c\/p\u003e\n\u003cp data-start=\"594\" data-end=\"843\"\u003e Made from soft cotton (98%) enriched with a touch of elastane (2%), it ensures comfort and freedom of movement.\u003c\/p\u003e\n\u003cp data-start=\"594\" data-end=\"843\"\u003e Available in 6 colors, it's an essential piece for the men's wardrobe, to be worn with a t-shirt, a shirt or a sweater.\u003c\/p\u003e","brand":"HERO","offers":[{"title":"28","offer_id":55370689511768,"sku":"H25300-MILITA-28","price":89.0,"currency_code":"EUR","in_stock":true},{"title":"29","offer_id":55370689544536,"sku":"H25300-MILITA-29","price":89.0,"currency_code":"EUR","in_stock":false},{"title":"30","offer_id":55370689577304,"sku":"H25300-MILITA-30","price":89.0,"currency_code":"EUR","in_stock":false},{"title":"31","offer_id":55370689610072,"sku":"H25300-MILITA-31","price":89.0,"currency_code":"EUR","in_stock":true},{"title":"32","offer_id":55370689642840,"sku":"H25300-MILITA-32","price":89.0,"currency_code":"EUR","in_stock":false},{"title":"33","offer_id":55370689675608,"sku":"H25300-MILITA-33","price":89.0,"currency_code":"EUR","in_stock":false},{"title":"34","offer_id":55370689708376,"sku":"H25300-MILITA-34","price":89.0,"currency_code":"EUR","in_stock":false},{"title":"36","offer_id":55370689741144,"sku":"H25300-MILITA-36","price":89.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0698\/3732\/4572\/files\/pantalon-basic-chino-military-pants-860.jpg?v=1761923261"},{"product_id":"h25300-black","title":"BASIC CHINO TROUSERS - BLACK","description":"\u003cp data-start=\"176\" data-end=\"592\"\u003eThe essential HERO chino. Our iconic model, a timeless classic, returns this Autumn\/Winter 2026 season in a palette of 6 colors. Straight-leg chino, zip and button closure, welt pockets in the front, buttoned welt pockets in the back, and HERO label on the back. Designed to last, it embodies casual elegance and complements all your outfits, from the office to evenings with friends.\u003c\/p\u003e\n\u003cp data-start=\"594\" data-end=\"843\"\u003e Made from soft cotton (98%) enriched with a touch of elastane (2%), it ensures comfort and freedom of movement.\u003c\/p\u003e\n\u003cp data-start=\"594\" data-end=\"843\"\u003e Available in 6 colors, it's an essential piece of the men's wardrobe, to be worn with a t-shirt, a shirt or a sweater.\u003c\/p\u003e","brand":"HERO","offers":[{"title":"28","offer_id":55370689773912,"sku":"H25300-BLACK-28","price":89.0,"currency_code":"EUR","in_stock":false},{"title":"29","offer_id":55370689806680,"sku":"H25300-BLACK-29","price":89.0,"currency_code":"EUR","in_stock":true},{"title":"30","offer_id":55370689839448,"sku":"H25300-BLACK-30","price":89.0,"currency_code":"EUR","in_stock":true},{"title":"31","offer_id":55370689872216,"sku":"H25300-BLACK-31","price":89.0,"currency_code":"EUR","in_stock":true},{"title":"32","offer_id":55370689904984,"sku":"H25300-BLACK-32","price":89.0,"currency_code":"EUR","in_stock":false},{"title":"33","offer_id":55370689937752,"sku":"H25300-BLACK-33","price":89.0,"currency_code":"EUR","in_stock":true},{"title":"34","offer_id":55370689970520,"sku":"H25300-BLACK-34","price":89.0,"currency_code":"EUR","in_stock":false},{"title":"36","offer_id":55370690003288,"sku":"H25300-BLACK-36","price":89.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0698\/3732\/4572\/files\/pantalon-basic-chino-black-pants-168.jpg?v=1761923206"},{"product_id":"h25300-asp","title":"BASIC CHINO TROUSERS - ASPHALT","description":"\u003cp data-start=\"176\" data-end=\"592\"\u003eThe essential HERO chino. Our iconic model, a timeless classic, returns this Autumn\/Winter 2026 season in a palette of 6 colors. Straight-leg chino, zip and button closure, welt pockets in the front, buttoned welt pockets in the back, and HERO label on the back. Designed to last, it embodies casual elegance and complements all your outfits, from the office to evenings with friends.\u003c\/p\u003e\n\u003cp data-start=\"594\" data-end=\"843\"\u003e Made from soft cotton (98%) enriched with a touch of elastane (2%), it ensures comfort and freedom of movement.\u003c\/p\u003e\n\u003cp data-start=\"594\" data-end=\"843\"\u003e Available in 6 colors, it's an essential piece for the men's wardrobe, to be worn with a t-shirt, a shirt or a sweater.\u003c\/p\u003e","brand":"HERO","offers":[{"title":"28","offer_id":55370690036056,"sku":"H25300-ASP-28","price":89.0,"currency_code":"EUR","in_stock":false},{"title":"29","offer_id":55370690068824,"sku":"H25300-ASP-29","price":89.0,"currency_code":"EUR","in_stock":true},{"title":"30","offer_id":55370690101592,"sku":"H25300-ASP-30","price":89.0,"currency_code":"EUR","in_stock":true},{"title":"31","offer_id":55370690134360,"sku":"H25300-ASP-31","price":89.0,"currency_code":"EUR","in_stock":true},{"title":"32","offer_id":55370690167128,"sku":"H25300-ASP-32","price":89.0,"currency_code":"EUR","in_stock":true},{"title":"33","offer_id":55370690199896,"sku":"H25300-ASP-33","price":89.0,"currency_code":"EUR","in_stock":true},{"title":"34","offer_id":55370690232664,"sku":"H25300-ASP-34","price":89.0,"currency_code":"EUR","in_stock":true},{"title":"36","offer_id":55370690265432,"sku":"H25300-ASP-36","price":89.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0698\/3732\/4572\/files\/pantalon-basic-chino-asphalte-pants-488.jpg?v=1761923218"},{"product_id":"h25300-darknavy","title":"BASIC CHINO TROUSERS - DARK NAVY","description":"\u003cp data-start=\"176\" data-end=\"592\"\u003eThe essential HERO chino. Our iconic model, a timeless classic, returns this Autumn\/Winter 2026 season in a palette of 6 colors. Straight-leg chino, zip and button closure, welt pockets in the front, buttoned welt pockets in the back, and HERO label on the back. Designed to last, it embodies casual elegance and complements all your outfits, from the office to evenings with friends.\u003c\/p\u003e\n\u003cp data-start=\"594\" data-end=\"843\"\u003e Made from soft cotton (98%) enriched with a touch of elastane (2%), it ensures comfort and freedom of movement.\u003c\/p\u003e\n\u003cp data-start=\"594\" data-end=\"843\"\u003e Available in 6 colors, it's an essential piece of the men's wardrobe, to be worn with a t-shirt, a shirt or a sweater.\u003c\/p\u003e","brand":"HERO","offers":[{"title":"28","offer_id":55370690298200,"sku":"H25300-DARKNAVY-28","price":89.0,"currency_code":"EUR","in_stock":true},{"title":"29","offer_id":55370690330968,"sku":"H25300-DARKNAVY-29","price":89.0,"currency_code":"EUR","in_stock":true},{"title":"30","offer_id":55370690363736,"sku":"H25300-DARKNAVY-30","price":89.0,"currency_code":"EUR","in_stock":true},{"title":"31","offer_id":55370690396504,"sku":"H25300-DARKNAVY-31","price":89.0,"currency_code":"EUR","in_stock":true},{"title":"32","offer_id":55370690429272,"sku":"H25300-DARKNAVY-32","price":89.0,"currency_code":"EUR","in_stock":true},{"title":"33","offer_id":55370690462040,"sku":"H25300-DARKNAVY-33","price":89.0,"currency_code":"EUR","in_stock":true},{"title":"34","offer_id":55370690494808,"sku":"H25300-DARKNAVY-34","price":89.0,"currency_code":"EUR","in_stock":true},{"title":"36","offer_id":55370690527576,"sku":"H25300-DARKNAVY-35","price":89.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0698\/3732\/4572\/files\/pantalon-basic-chino-dark-navy-pants-797.jpg?v=1761923231"},{"product_id":"h25318-milita","title":"ANATOLE TROUSERS - MILITARY","description":"\u003cp data-start=\"220\" data-end=\"484\"\u003eThe \u003cstrong data-start=\"275\" data-end=\"286\"\u003eAnatole\u003c\/strong\u003e trousers embody modern elegance designed for everyday wear.  Their straight cut, enhanced by a drawstring waist, revisits the classic trouser with a contemporary and relaxed touch.\u003c\/p\u003e\n\u003cp data-start=\"486\" data-end=\"665\"\u003e Made of polyamide (90%) and elastane (10%), it offers lightness, comfort and freedom of movement. Its technical fabric ensures an impeccable drape, ideal from morning to evening.\u003c\/p\u003e\n\u003cp data-start=\"667\" data-end=\"827\"\u003e Details: straight-leg trousers, adjustable drawstring, zip and button closure, welt pockets at the front, welt pockets at the back, HERO label at the back.\u003c\/p\u003e\n\u003cp data-start=\"829\" data-end=\"954\"\u003e Available in 3 colors, it establishes itself as an essential piece of the HERO wardrobe, blending casualness and sophistication.\u003c\/p\u003e","brand":"HERO","offers":[{"title":"XS","offer_id":55370735911256,"sku":"H25318-MILITA-XS","price":120.0,"currency_code":"EUR","in_stock":true},{"title":"S","offer_id":55370735944024,"sku":"H25318-MILITA-S","price":120.0,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":55370735976792,"sku":"H25318-MILITA-M","price":120.0,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":55370736009560,"sku":"H25318-MILITA-L","price":120.0,"currency_code":"EUR","in_stock":false},{"title":"XL","offer_id":55370736042328,"sku":"H25318-MILITA-XL","price":120.0,"currency_code":"EUR","in_stock":true},{"title":"XXL","offer_id":55370736075096,"sku":"H25318-MILITA-XXL","price":120.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0698\/3732\/4572\/files\/pantalon-anatole-military-pants-331.jpg?v=1761924473"},{"product_id":"h25305-raw","title":"KYOTO JEANS - RAW","description":"\u003cp data-start=\"228\" data-end=\"501\"\u003eThe \u003cstrong data-start=\"231\" data-end=\"246\"\u003eKYOTO DENIM\u003c\/strong\u003e revisits the classic men's wardrobe staple with a bold, relaxed fit and robust construction. Made from 100% cotton, it is crafted from a high-quality, dark denim that is dense yet supple, designed to last and develop a patina over time.\u003c\/p\u003e\n\u003cp data-start=\"503\" data-end=\"807\"\u003e Its loose fit creates a structured silhouette, inspired by utilitarian and urban cuts. Mid-rise waist, generous straight leg, clean finishes: every detail is designed to offer comfort, fluidity and character. Versatile, it can be worn with a fitted shirt or an oversized sweatshirt.\u003c\/p\u003e\n\u003cp data-start=\"809\" data-end=\"1001\"\u003e A pair of jeans with a sophisticated look, designed to be worn with confidence through the seasons.\u003c\/p\u003e","brand":"HERO","offers":[{"title":"XS","offer_id":55370740334936,"sku":"H25305-RAW-XS","price":119.0,"currency_code":"EUR","in_stock":true},{"title":"S","offer_id":55370740367704,"sku":"H25305-RAW-S","price":119.0,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":55370740400472,"sku":"H25305-RAW-M","price":119.0,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":55370740433240,"sku":"H25305-RAW-L","price":119.0,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":55370740466008,"sku":"H25305-RAW-XL","price":119.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0698\/3732\/4572\/files\/jeans-kyoto-raw-pants-803.jpg?v=1760003894"},{"product_id":"h25s105-charb","title":"SLIM JEANS - CHARCOAL","description":"\u003cp data-start=\"380\" data-end=\"440\"\u003eA refined essential, combining a tailored fit with stretch comfort.\u003c\/p\u003e\n\u003cp data-start=\"442\" data-end=\"641\"\u003e The \u003cstrong data-start=\"445\" data-end=\"459\"\u003eSLIM JEANS\u003c\/strong\u003e revisits the straight silhouette with a touch of modernity.  Its slim, slightly tapered cut, without being tight, lengthens the leg while maintaining true freedom of movement.\u003c\/p\u003e\n\u003cp data-start=\"643\" data-end=\"880\"\u003e Made of 98% cotton and 2% elastane, it offers a perfect balance between structure and suppleness. 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