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HERO SEVEN ORGANIC

By creating the brand shortly after the 2004 tsunami, and strongly affected by one of the first damage caused by climate change, we made a commitment to work alongside Cœur de Forêt, which acts on reforestation and bio diversity. Concerned about the future of the planet, we are constantly changing our choices and those that concern you.

By committing to the Cœur de Forêt association in 2008, we took a first step in favor of ecology. It wasn't enough, so we looked for ways to improve our know-how. The objective, to find a new way of producing, to make our products more in tune with the ecosystem. In 2022, discover ORGANIC, our first eco-responsible and unisex capsule, the first step in our transition.

What is organic cotton?

An ethical cotton that consumes much less water than conventional cotton, because organic soil retains twice as much water as normal soil. This cotton is grown without pesticides or chemical fertilizers and especially without GMOs. Producers use natural fertilizers and insecticides, which do not harm ecosystems.

And for vegetable dye?

A dye that reflects its name: here, we recover the pigments of plants, fruits or even spices to give their colors to clothes.

How to maintain a textile dyed with plants?

It is best to wash your textiles with a mild, low-temperature detergent. If possible, dry the garments inside out or away from the sun so that the rays do not alter the natural pigments.

THE ORGANIC LINE IS...

4 COLORS

1 T-Shirt, 1 Sweatshirt, 1 Jogging

VEGETABLE DYE

ORGANIC COTTON

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